Nordicfeel is part of Youty group that is one of the leading beauty retailers in the Nordic region. Nordicfeel has over 18 000 products from 400 brands within perfume, make-up, skin, and hair care. Active in Sweden, Norway, and Finland, with an overall focus on profitable growth.

To achieve profitable growth within a competitive vertical and with an ambitious goal, we needed to make major fundamental changes and implementations to
exceed expectations. To accomplish this, we assembled a state-of-the-art plan, combining technology and how to adapt scalable account architectures, margin tracking, data collection, and machine learning with POAS (profit on ad spend) bidding.